When developing a marketing plan, always keep your target audience in mind. Brand : Embody your restaurant's identity in its logo and look. Include your brand in your decor, in the sign that announces the presence of your establishment, in your menu, your advertisements, your website, your checkout system … To sum up: everywhere. Online : You will need a website with your address, opening hours, contact details, menu, photos, and possibly reservation functionality. A presence on social networks will allow you to communicate directly with your customers. Search : Make sure that hungry potential customers can find you inside the pages of local or regional guidebooks. Most importantly, aim to appear in the top search engine results when those same customers are trying to figure out where to eat and are nearby. Posters: Printing promotional content remains a powerful technique that should not be overlooked.
Think flyers , advertisements in magazines, posters displayed in partner companies. Community: For the opening of your restaurant (and even after), organize phone number list tastings in the street. Participate in events in your area, charity events and contests. Being part of your community is a great way to build a base of loyal, regular customers. Promotions: Will you offer free samples, gift cards, coupons, or a loyalty program? Contacts: Build a database of your customers' email addresses (organize a draw that would require them to be given to you, for example) and communicate with them! Send them a weekly email with special offers. Create tailor-made marketing campaigns for your regulars — you can find and contact them more easily by setting up customer profiles in your checkout or CRM system. Analytics: Measure the results of your promotional campaigns to find out what worked welland not so well.
Open a restaurant: the equipment Without equipment, your restaurant cannot last long: whether it is basic cooking equipment to operate your kitchen or cleaning and conservation equipment, you must equip yourself with the appropriate equipment before opening your restaurant. restaurant. (non-exhaustive list), whatever the nature and size of your establishment: Oven Furnace and ventilation Kitchen robot Mixer beater-mixer slicer Work tables and cutting boards Freezer and refrigerator Security equipment Shelving and storage shelves Utensils and cookware Crockery, cutlery and table accessories Containers and storage bins Sink kitchen display screen Cash system Bain-marie or hot table cleaning equipment Sharpener and sharpener microwave Ice machine Electric or gas grill Discover in this complete guide a detailed list of the 21 essential materials to equip your restaurant , whatever the nature and type of establishment you are opening.
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