strategies to increase prices for SaaS users

Latest and fresh phone number list forum talk
Post Reply
mstsumaiyaseop
Posts: 76
Joined: Thu Feb 02, 2023 10:55 am

strategies to increase prices for SaaS users

Post by mstsumaiyaseop »

I can’t share specifics due to an NDA.) Users liked it and understood that if they wanted more advanced features, they had to pay extra. If, however, you’re convinced that existing paid users won’t fuss if you increase the price of their current plan, you don’t need a new tier. Here’s what to do instead. 2. Increase the price of plans for existing customers. Not all SaaS businesses that raise their prices end up regretting it. Appcues increased their price, and sales grew by 263%. ChartMogul’s customer base and revenue kept increasing as their minimum price did.

Since 2014, Netflix has increased their price by about $1 each year: netflix history of price increases. (Image source) It is possible to thrive after a price increase for existing users. Companies that have Denmark WhatsApp Number List done so usually share three characteristics: 1. They have the size to take the heat. Losing a few hundred (or several thousand) customers won’t crater their revenue. 2. They notify customers well in advance. Appcues talks about how they did it: We tried to write the email to be clear and upfront, and dispel any concerns around our motivations behind the increase. Most importantly: we thanked our customers and gave them sufficient notice to change their plan before the price adjustment. 85% of our customers opened our email and not a single one churned.

Image

Kuwahara seconded the importance of clear communication: It’s just communication, over-communication if you can. Do it ahead of time and often enough so it’s not a shock when someone receives their bill. 3. They increase pricing significantly only for bigger customers. Some SaaS brands roll out large price increases only for customers with deeper pockets who may not feel the effects of the price increase as significantly (and who, in theory, should be getting far more value from the product). Alternatively, an across-the-board increase could work if you’re willing to let smaller clients churn and, instead, focus on more valuable enterprise accounts.
Post Reply