Grandfather existing users into their old pricing

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sumaiyaseobd9
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Joined: Thu Feb 02, 2023 3:01 am

Grandfather existing users into their old pricing

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Talk to users to find out if your “better” is also their “better.” Other factors to consider before you raise prices 3 strategies to increase prices for SaaS users 1. Create a more expensive pricing tier with more features. 2. Increase the price of plans for existing customers. 3. Grandfather existing users into their old pricing. How to communicate a SaaS price increase Conclusion Learn product marketing in 10 minutes, implement in the next 10 Access our playbook community and learn how to do specific tasks in 10 steps or less. Learn more daniel-j-murphy-headshot-1000x1000-bw-v_better.webp Is it time to raise prices for your SaaS product? Justifying a price increase is almost always about creating more value—making your product better.

But what’s the definition of “better”? And who defines it? An email from Seth Godin’s “The Marketing Seminar” has a profound definition of what “better” really means: When your better Colombia WhatsApp Number List aligns with the better of those you seek to serve, you’ll have found an internal compass that can guide your work…” You may think your product is better, but users must agree before you can hike your prices. “Better’s not up to us. It’s up to those we seek to serve,” wrote Godin in another post. So how do you determine whether those value judgments align? Talk to users to find out if your “better” is also their better.

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Survey users about the features they find most useful, or the ones they’d like to see in your product. Neil Napier of Kyvio shared with me how they could’ve improved their price increase process if they’d found out what their users really wanted first: In the past, we messed up and raised prices too quickly because we “promised” certain people we would. Now, we are taking a more calculated approach, which involves running surveys and interviews to learn what people want and value.
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