Email Churn Rate: Five Ways to Keep Customers from Leaving

Here you can talk about shenma search engine.
Post Reply
ziaur101
Posts: 1
Joined: Sat Feb 11, 2023 10:01 am

Email Churn Rate: Five Ways to Keep Customers from Leaving

Post by ziaur101 »

Email churn rate is a percentage of users who have left your mailing list within a given period of time. It’s essential for an email marketer to understand that they can control this process by keeping an eye on the churn rate itself. In this article, we’ll give you five tips on how to do it. Content: Two types of email churn rate A mailing list can churn in two different ways: Voluntary churn, also known as transparent churn, consists in users refusing to receive emails on their own wish by clicking the unsubscribe button or sending emails to spam. This category also includes hard bounces, which happen when a subscriber’s email address is invalid or simply doesn’t exist. Involuntary churn, also called opaque churn,

Presupposes cases when users don’t open emails due to the following reasons: a) they aren’t interested in them, b) they don’t use this email address very often, c) emails go to the spam folder without users even noticing them come and go. Contrary to the voluntary email churn rate email database involuntary churn can be fixed, for example, by using re-engagement email campaigns or by improving sender reputation. Causes of email churn may depend on a sender or a subscriber. Reasons for email churn rate from a sender perspective Reasons for email churn rate from a subscriber perspective.

Image

Changes of channels a user prefers to use to receive information from the brand, for instance, from email to social media. Now, let’s see how to measure the churn rate. How to calculate churn rate in email marketing To calculate the churn rate, you should know the exact number of hard bounces, spam complaints, and subscribers for a period of time no less than a year. Here’s the formula for calculating the email churn rate that includes both opaque and transparent churn messages which promote different packages of products every month. Optimal Email Churn Rates by Industry email churn rate by industry Source: Research To understand what email churn rate is optimal in your case.
Post Reply