These are standardized text or text graphic blocks marked in the corner of the network name. They appear already on the sites themselves, which are part of the advertising network. These networks are also supervised by search engines. Yandex has a YAN (Yandex Advertising Network with tens of thousands of participating sites, Google has a CMS (display network and there the number of participating sites goes into the millions. Contextual advertising blocks on websites are also personalized and are closely related to previous user queries in search engines. It works like this. The search engine remembers what queries you entered and in the future for some time shows ads similar in context to these queries.
In this case, the subject matter of the sites themselves may not matter, what is important is what you were directly interested in. Thats why if you search for best gaming Philippines Phone Number List laptops in the morning, then later on during the day you will notice ads for laptops here and there, even if you go to cooking or cat food sites. Hence the joke about how to distinguish a sign from above from contextual advertising. Behavioral advertising also falls into this category. For example, if you added a certain product to the cart in an online store, algorithms can quickly navigate through special trackers and show you ads for similar products. Personalized contextual advertising in the YAN network.
What is targeted advertising With targeted advertising, things are different. Search engines here for the most part have nothing to do with it or play a secondary role. We see targeted advertising in social networks. It is shown to us in the feed by the algorithms of a particular social network, focusing on whether we are suitable as a consumer of the advertised goods. The social network takes as a basis what it knows personally about each of us age, gender, education, place of residence, current geographic location, interests. In part, we indicate this information without a second thought during registration.
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