Monitoring allows you to be prepared to phone database take action to address any problems before they cause a major delay in the plan. Set specific intervals and metrics to track your progress and keep checking back. Step Make the necessary changes to your digital marketing plan to optimize results One of the most important reasons to monitor your progress is to identify opportunities to make adjustments to your digital marketing implementation strategy. In addition to monitoring your efforts and results, you should also consider external factors, including market trends and economic factors, in order to make any necessary adjustments. Once you've identified an opportunity or need to adjust your marketing efforts, try to build on existing efforts. If that doesn't work, reconsider your tactic and try to find new ways to address the problem.

You may want to channel your growth efforts by coming up with new ways to engage with your audience. While your carefully documented marketing implementation strategy can guide you through the process, it's wise to have enough flexibility to deviate from it if doing so can achieve better results. Have a contingency plan for your digital marketing plan Having a backup plan, if the original one doesn't work, will save you time and effort, preventing you from having to start everything from scratch, if one part of your implementation strategy doesn't work. Contingency plans also allow room for error, which can encourage your team to experiment with new ideas. If any new idea fails, you will always have your contingency plan as a fallback option.